Course30 Minutes

9 Educational Content Marketing Strategies

Taught byMark Addicks
Free Online Course
This Course is Open
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About This Course

In this 30 minute course from The Big Know, renowned CMO Mark Addicks examines trends driving the $91B Learning Economy and lays out 9 tangible branded education strategies for your company to take advantage.

You’ll learn how to use educational content to:

  • Power more valuable member programs
  • Gain first-mover advantage in new categories
  • Leverage influencers to build credibility and extend reach
  • Deepen customer appreciation for your product
  • Modernize market research with always-on insights
  • Create a credential of significance and authority
Ready to forge and deepen relationships with educational content? Let’s get started!

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Course Outline

What You Can Expect from this Course

Unit 1 : Welcome to the Learning Economy

The Rise of Lifelong Learners

Lesson 1 Exploring the Learning Economy
Lesson 2 Branded Education Strategies
Lesson 3 Ask a CMO

Mark Addicks

Former CMO, General Mills

Adage Top 100 Marketer

Mark  Addicks

An Advertising Age Top 100 marketer and Harvard alum, Mark Addicks served as Chief Marketing Officer for General Mills where he oversaw the creation and growth of global brands for 26 years. Mr. Addicks has been widely recognized for his innovation and marketing expertise, and he’s a coveted advisor to modern brands on how to engage in today’s complex and ever-changing business landscape.

Learn More About Mark