Captivate. Educate. Activate.
How to Design Unforgettable Content
About This Course
In this 30 minute course from The Big Know, top instructional strategist Tom Godfrey will help you identify your organization’s real teaching opportunities. Whether you’re creating videos, blog posts, webinars or online courses, Tom guides you through a simple, yet powerful learning model to make your content unforgettable.
As you move through “Captivate. Educate. Activate,” you’ll learn how to:
- Map Learning Objectives to Business Outcomes
- Uncover Teaching Opportunities for Real Human Needs
- Identify Ways to Improve your Existing Content
- Get Beyond Typical Delivery of Passive Content
- Cultivate Behavior Change and Skills Development
- Empower Learners to Practice, Apply and Retain New Knowledge
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What You Can Expect from this Course
In this short course, Tom Godfrey, Director of Instructional Design at The Big Know, shares his perspective about what it takes to create a great branded learning experience. He’ll give you specific tools and methods that you can immediately take and apply to your next content initiative.
The Big Know's Director of Instructional Strategy
As The Big Know’s Director of Instructional Strategy, Tom guides all the learning content created on behalf of our clients. He strongly believes the most effective learning content has to have two things to work well.
First, it has to be instructionally sound, demonstrating best practices of instructional design and reflecting an understanding current learning theory. And second - it has to be cool. In his courses on The Big Know, Tom geeks out on his unique approach to branded education, and gives you practical tools and techniques for making really cool learning experiences that actually teach.
Tom has been designing learning experiences for over 15 years - mostly in the digital space. He has a bachelor’s degree in creative writing from the University of Kansas State and a master’s degree in organization development from the University of St. Thomas.
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