Captivate. Educate. Activate.

How to Design Unforgettable Content

Tom Godfrey
Free Online Course
Available Mid June
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About This Course

Videos, podcasts, info-graphics, articles, slideshows, and webinars can all offer informative, educational content. But the consumption of that content, even if executed well, is often passive. For brands needing to go beyond just delivering information to help people retain new knowledge or skills, or adopt a new behavior or attitude, it’s helpful to surround great content with opportunities for your learners to go deeper and actively use and practice what they learn. Of course, designing great learning experiences isn’t necessarily a core skill for many brands. That’s where Tom Godfrey comes in. As the Director of Instructional Strategy for The Big Know, Tom guides clients through the instructional design and development process, helping them make highly engaging and pedagogically sound experiences for their consumers.

In this course, Tom shares his strategies for helping brands discover their best teaching opportunities and, with those opportunities in hand, Tom guides you through a powerful, yet simple learning model you can use to make your next branded learning solution amazing.


Course Outline

What You Can Expect from this Course

Unit 1 : Course Overview

In this short course, Tom Godfrey, Director of Instructional Design at The Big Know, shares his perspective about what it takes to create a great branded learning experience. He’ll give you specific tools and methods that you can immediately take and apply to your next content initiative.

Lesson 1 Course Introduction
Lesson 2 Deciding What to Teach
Lesson 3 A Model for Learning Content

Tom Godfrey

The Big Know's Director of Instructional Strategy

Tom Godfrey

As The Big Know’s Director of Instructional Strategy, Tom guides all the learning content created on behalf of our clients. He strongly believes the most effective learning content has to have two things to work well.

First, it has to be instructionally sound, demonstrating best practices of instructional design and reflecting an understanding current learning theory. And second - it has to be cool. In his courses on The Big Know, Tom geeks out on his unique approach to branded education, and gives you practical tools and techniques for making really cool learning experiences that actually teach.

Tom has been designing learning experiences for over 15 years - mostly in the digital space. He has a bachelor’s degree in creative writing from the University of Kansa State and a master’s degree in organization development from the University of St. Thomas.

Learn More About Tom